24 Jul
Since 2013, the Leisure Lifestyle Awards have celebrated the top global destinations for leisure travelers. In 2024, Seoul ranked second in Asia—just behind Taipei, Taiwan—but in 2025, South Korea’s capital reclaimed the No. 1 spot for the second time in three years.
According to the Seoul Tourism Foundation, this achievement follows Seoul’s January 2025 ranking as TripAdvisor’s No. 1 “City Good for Traveling Alone.” They shared, “This is a great feat… Seoul’s rich cultural assets and colorful experiential tourism contents are constantly being praised on the international stage.”
We couldn’t agree more. South Koreans work hard and play hard, offering visitors world-class experiences in hiking, shopping, nightlife, and cultural events. Whether you’re visiting Seoul on vacation or living here as an expat or teacher, there’s never a shortage of ways to enjoy your time in Korea.
☕ Cafes & Picnics by the Han River
Korean cafe culture is a must-experience for anyone visiting or living in Seoul. These cafes are often larger and more stylish than their Western counterparts—and in many cases, the coffee and desserts are better, too. Cafes are great for socializing, studying Korean, going on dates, or simply relaxing on weekends.
But if you prefer the outdoors, join the locals for a picnic by the Han River. At hot spots like Yeouido Park, you can rent picnic gear and order Korean favorites like chicken and beer or ramen from nearby vendors—no prep required!
🥾 Hiking in Korea: From Jeju to Seoul
Korea is a hiker’s paradise, thanks to its mountainous terrain and well-maintained trails. Whether you’re exploring the dramatic coastlines of Jeju Island or hiking near the city center in Seoul, there are options for every skill level.
Many Seoul residents even fit in a morning hike before work! For some great trail ideas, check out our guide to 3 Must-Hike Trails in South Korea.
🛍️ Shopping and Korean Spas (Jjimjilbang)
Not into hiking? No problem. Seoul is also a dream destination for shopping lovers and spa-goers.
Head to mega-malls like COEX or Lotte World Mall, where you’ll find not only top-tier fashion stores but also aquariums, movie theaters, gourmet food courts, and even an amusement park. After a long day of shopping, unwind at a Korean spa (jjimjilbang) for a uniquely relaxing experience. Or, get pampered with stops for scalp and hair treatments, manicures, and pedicures.
🌃 Seoul Nightlife & K-Pop Festivals
Korean nightlife is unforgettable, with something for every taste. Whether you’re clubbing in Gangnam, bar-hopping in Itaewon, or settling into a cozy Korean pub, the fun doesn’t stop when the sun goes down.
If you’re more into music festivals than bar scenes, Korea delivers there too. Don’t miss Waterbomb Festival, one of the country’s most iconic K-pop and EDM festivals that’s easy to attend on the weekends no matter where you’re staying.
Why Seoul Should Be Your Next Travel Destination
Whether you’re a foodie, adventurer, culture lover, or night owl, Seoul offers endless opportunities for leisure and exploration. With its global recognition and unmatched blend of nature, modernity, and tradition, it’s no wonder Seoul is once again topping the charts as the best travel destination in 2025.
Diana Richtman, Marketing Assistant
Diana Richtman is a writer and ESL teacher living in Seoul, South Korea. Originally from Savannah, Georgia in the United States, Diana holds a bachelor’s degree from the University of Georgia in English & Women’s Studies. After receiving her TEFL certification, Diana moved to South Korea where she works at one of Creverse’s April Institutes. When Diana isn’t working, she loves exploring Korea, drinking warm cups of tea, and scaring away her friends with her karaoke performances.