30 Dec
I had some mixed emotions about moving to Gangnam. While Gangnam is considered one of the nicest areas in Korea, it’s a bit far from some of the places I thought I’d frequent. Some of the most popular places for tourists these days are Hongdae, Myeongdong, and Itaewon. I was a bit bummed, and decided to search around and explore what might be a bit closer. While doing some research on TikTok, I found an up and coming popular area called Seongsu, which is sometimes referred to as the “Brooklyn of Seoul.” I saw it was only 20 minutes from my house. Needless to say I checked it out first thing the following morning!
Getting To Seongsu
Seongsu station is located on the green Line 2! The green line is one of the most accessible subway lines in Seoul, so this makes Seongsu very easily accessible from just about anywhere!
Pop-Up Shops
Seongsu is most famous for the vast amount of pop-up shops. Pop-up shops are when brands rent a space from a couple days to a couple months. During that time, they will offer their products coupled with different/limited edition products, activities, and freebies! These pop-ups can be a little difficult to find, but there are plenty of Instagram pages that tell you what, when, and where certain pop-ups are! While the details are in Korean, the translation feature on Instagram is extremely helpful! Three of my favorites on Instagram are
@popga_official, @popupmate, and @pops.official_
TIP: Be prepared to wait if you want to go to a popular pop-up. I recommend looking to see if you can make a reservation through NAVER so you won’t be stuck outside.
Cafes And Restaurants
The beauty of Seongsu is that you can find something new everyday. Pop-ups are super fun, but there are many different flagship stores and small businesses in Seongsu! On top of that, there are a ton of different cafes and restaurants.
One of the most famous foods in Seongsu is 소금빵 (Sogeum Bbang)! Sogeum Bbang, or salt bread, is one of the BEST bakery items I have tried in Seoul! The most famous salt bread place is in Seongsu! Check out this TikTok talking about it here.
TIP: Come to Seongsu on the WEEKDAYS! The weekends can be very crowded, so the streets and stores can get packed.
More Shopping
You can find anything in Seongsu! Key rings, clothes, socks, bags, houseware, home decor, stuffed animals, ANYTHING! Since Seongsu is extremely trendy and becoming more popular, be prepared to spend a decent amount of money if you are actually looking to buy. Of course, you can window shop and still find some great bargains in the neighborhood shops. Here are just some of the different flagship stores I went to below!
Seoul Forest
Seongsu is one of my favorite places in Seoul to spend my time. Whether I’m window shopping for myself or cafe hopping with a friend, Seongsu is always a reliable place to spend my time. It’s even right next to Seoul Forest, where you can take a walk in nature and has even more great food! Seongsu is a fun, eclectic place with tons of energy which you definitely need to check out when in Korea!
Gabriel White, Marketing Assistant
Gabriel (Gabe) White is an English teacher in South Korea. He is a Korean, Puerto Rican-American from the Richmond, Virginia area and received a bachelor’s degree in English from Virginia Commonwealth University. Being involved in student organizations like Filipino Americans Coming Together at VCU (FACT@VCU) and VCU Globe during his college years, Gabe learned just how much he enjoys experiencing new cultures. In his free time, Gabe loves teaching local dance classes, spending quality time with his loved ones, exploring new cities, and watching nostalgic movies.