Getting a Mobile Phone in Korea
Mobile Phones in Korea: Apple or Samsung?
When you move abroad, getting a cell phone plan is usually at the top of your to-do list. So what’s it like choosing a phone in South Korea?
Back home, most of my friends were iPhone users. Group chats, photo sharing, AirDrop—everything was Apple. Naturally, I brought my iPhone with me when I moved to Seoul. But in Korea, Samsung is practically a national treasure.
After living here for several years, I’ve come to understand both sides. If you’re wondering whether Apple or Samsung is better in Korea, here’s my honest, lived-in breakdown.
Why I Stick With Apple in Korea
I’m an Apple person through and through—partly out of loyalty, partly because every device I own lives in the Apple ecosystem. When the Apple Store in Hongdae opened last year, I was genuinely excited. Half my friends thought I was joking when I said it was life-changing, but it really was.
Before that, Apple users in Korea had to rely on authorized resellers or random repair shops for fixes and battery replacements. Now, I can book a Genius Bar appointment and be done in one visit.
Apple Pros in Korea
Apple Stores in Hongdae and Myeongdong make repairs and support easy
iMessage and FaceTime are essential for staying in touch with family abroad
AirDrop is perfect for sharing photos and work materials instantly
Seamless ecosystem with my MacBook, AirPods, and iPhone
Many foreigners in Korea use iPhones, making communication simpler
Apple Cons in Korea
KakaoTalk, Korea’s essential messaging app, works slightly better on Samsung
Fewer Korean apps are fully optimized for iOS
Some Korean apps are unavailable if your phone is tied to a foreign App Store
Repairs and accessories tend to be more expensive
Apple Pay only rolled out recently, so it’s still less widely accepted than Samsung Pay
Why Koreans Love Samsung
Samsung is one of Korea’s biggest global brands, and that national pride shows. If you live here long enough, you’ll notice how deeply Samsung is woven into everyday life—and honestly, the hype is justified.
The latest Galaxy phones are powerful, beautifully designed, and extremely practical for life in Korea.
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Samsung Pros in Korea
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Samsung Pay works almost everywhere—taxis, convenience stores, street food carts
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Better integration with Korean apps like:
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Naver
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Coupang
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KakaoTalk
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Subway and navigation apps
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Samsung service centers are everywhere, making repairs fast and easy
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Frequent phone discounts through Korean carriers
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Outstanding camera quality, especially for night photos
Samsung Cons in Korea
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Messaging can be awkward if your family and friends use iPhones
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Switching is harder if you already own multiple Apple devices
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Some international apps and workflows are more Apple-friendly
Apple vs Samsung in Korea: My Honest Recommendation
After years of living in Korea, here’s my simple rule of thumb:
Staying 1–3 years? Stick with Apple. Communication with people back home is easier, and Apple Stores now make maintenance simple.
Staying long-term? Go with Samsung. If you rely heavily on Korean apps and want maximum day-to-day convenience, Samsung just fits better.
Samsung Pay alone can make life smoother—whether you’re hopping on a bus, grabbing street toast, or impulse-buying something on Coupang.
So which camp are you in? If you’re starting your life as a teacher in Korea, you’ll quickly figure out which phone works best for your lifestyle.
Michelle Duquette, Marketing Assistant
Michelle Duquette is from Toronto, Canada and moved to South Korea in 2015. She has a Bachelors in English literature and a Masters in ESL Education. Michelle has taught at Creverse campuses in Gangneung, Songpa, and Mokdong and currently works as a CDI and April Trainer. Michelle never set out to be a teacher but fell in love with Korean culture and the excitement of being in the classroom. Michelle lives in Seoul with her partner and two cats, Cherry and Frost.

