Everything You Need to Know About Pepero Day in Korea
One of my favorite things about living abroad is discovering new customs and holidays. In Korea, two of my favorites are New Year’s and Buddha’s Birthday.
But there’s one modern Korean holiday that’s both sweet and fun to celebrate- Pepero Day. Whether you’re a teacher, traveler, or just a fan of Korean snacks, here’s everything you need to know about this tasty tradition!
What Is Pepero?
Pepero is a beloved Korean snack made by Lotte. It’s a thin biscuit stick dipped in chocolate or other coatings- similar to Japan’s Pocky, but with a uniquely Korean twist.
While the classic chocolate Pepero is the most popular, there are dozens of flavors to try, including almond, strawberry, cookies & cream, white chocolate, and green tea. If you’re outside of Korea, you can often find Pepero at your local H-Mart or Asian grocery store.
What Is Pepero Day?
Pepero Day is celebrated every year in Korea and is similar to Valentine’s Day in the U.S. On this day, people exchange Pepero sticks to show affection and friendship.
The story goes that in the 1990s, a group of middle school girls in Busan exchanged Pepero to wish each other to stay “tall and thin” – like the snack itself. Whether or not that’s true, the idea spread nationwide, and now Pepero Day is one of Korea’s most anticipated (and adorable) holidays.
At schools, students often give Pepero to teachers and friends. As a teacher myself, I received countless boxes last year- and it’s always heartwarming to see how much joy this simple gesture brings! While you don’t have to give Pepero yourself, it’s a fun way to join in the celebration and connect with your students.
How Do People Celebrate Pepero Day in Korea?
Celebrations vary, but the most common ways people enjoy the day include:
Exchanging Pepero boxes with classmates, coworkers, or loved ones
Writing cute notes or attaching small gifts with Pepero
Buying limited-edition Pepero flavors released just for the holiday
Sharing Pepero snacks in classrooms or offices
Many convenience stores and supermarkets also decorate for the occasion, making it impossible to miss when November rolls around!
Pepero Day FAQs
Why is Pepero Day celebrated on November 11?
Because 11/11 looks like four Pepero sticks lined up together! The numbers perfectly match the snack’s long, thin shape.
Is Pepero Day the same as Valentine’s Day?
Not exactly. While both involve gift-giving and sweets, Pepero Day is more casual and focuses on friendship and fun, not just romance. Valentine’s Day in Korea (February 14) and White Day (March 14) are more couple-oriented.
What’s the difference between Pepero and Pocky?
Both are chocolate-coated biscuit sticks, but Pepero is a Korean brand by Lotte, while Pocky is a Japanese brand by Glico. They taste similar, but Pepero offers more local flavors like Tiramisu, Nude (inside-out), and Crunchy Almond.
Can I celebrate Pepero Day outside Korea?
Absolutely! You can find Pepero at Asian grocery stores or online. It’s a fun way to celebrate Korean culture no matter where you are — just grab a few boxes and share them with friends.

Diana Richtman, Marketing Assistant
Diana Richtman is a writer and ESL teacher living in Seoul, South Korea. Originally from Savannah, Georgia in the United States, Diana holds a bachelor’s degree from the University of Georgia in English & Women’s Studies. After receiving her TEFL certification, Diana moved to South Korea where she works at one of Creverse’s April Institutes. When Diana isn’t working, she loves exploring Korea, drinking warm cups of tea, and scaring away her friends with her karaoke performances.



